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In Death's Shadow
WARCRAFT CONQUEST: IN DEATH'S SHADOW
Community Writing Campaign
"The eternal veil screams, torn asunder above the frozen wastes of Icecrown. Even as the shattered sky presents terrifying new threats, an old enemy has been released from the shackles that once bound them. Guided by a sinister hand from beyond, undead swarm across Azeroth to take advantage of a world weakened by strife.
The Alliance and Horde must now muster their war-wearied armies and sail north with all haste to aid the Argent Crusade in confronting the renewed Scourge onslaught. They must find some way to achieve victory, or forever be condemned to torment...
In Death's Shadow."
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In Death's Shadow was a community writing campaign on World of Warcraft's Moon Guard server where participants roleplay out a military campaign to battle hordes of undead monsters and malevolent foes. We took advantage of the rich story and lore of the Northrend region when writing our events, and this campaign was in planning for 3 months up until release. The campaign ran from September 20th - September 30th, 2020.
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This community event was a huge success, and was one of the largest projects I've been blessed to be a part of. Our engagement levels were much higher than our previous campaign, and the server really came out in force to engage with the storyline we had laid out. It's rare that I've seen people so engaged and excited for a World of Warcraft event series.
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My Role
I acted as a primary coordinator for this campaign, focusing on the planning of overall story events, organizing participant rewards, and project management. Additionally, I served as a quest/event writer on 8/10 campaign days, and performed graphics work for the series.
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Links:
Campaign Website
Personal Portmortem
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News Coverage - WoWhead
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Many of the graphics for this project were made by the uber-talented Lori Krell. This is a link to her portfolio!
PROJECT HIGHLIGHTS
600+ PARTICIPANTS!
This campaign shattered all expectations for the team. We had over 600 people participate in the project from three different World of Warcraft servers. Additionally, our campaign Discord server broke 1000 members during this campaign, allowing many to be involved with the storyline even if unsubscribed from World of Warcraft.
90 INDIVIDUAL EVENTS!
During the course of our 10-day campaign, our team planned and executed 90 quest missions for players to choose from as they waged war across the frozen wastes. These differed dramatically in style and tone, but worked together to tell the tale of a desperate struggle against a ceaseless horde of foes.
230+ UNIQUE REWARDS
During the course of planning for this campaign, the coordinators created and balanced 220 individual pieces of loot to reward participants, many of which had individual stories and unique effects. Additional rewards for participants included narrative incentives such as titles or epithets for especially heroic individuals.
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